Have you been thinking about creating the right logo for your business or brand?
An ideal logo makes any company or brand stand out from the rest and becomes an identity. Nowadays, there is a lot of competition among the businesses and a logo is one of the key elements which give you the attention that you need. Following are seven things you should consider while creating the right logo:
1. Keep Scalability in Mind
Company logos that do not lose their graphics or proportion while using on different items are known as scalable logos. The scalability of a logo is important because the logo once designed will be used from billboards to cups, and they should be proportionate at every level and be clearly visible. It is important to design the logos with scalability to avoid future problems when using logos on cards, pens etc.
2. Think Out-of-the-Box
Unique things always tend to leave an impression in our mind. This is because if we see something different, we think about it comparatively more and store in our memories. Using this fact, a company logo design shou
ld be something unique from common trends and be different. So, whether you are a small home business or a multi-national company, a good graphic design creating the right logo will leave a lasting impression on the customers and they will remember your brand.
3. Adopt Minimalistic Approach
Simplicity is key to a good logo. That’s right, a minimalistic approach towards designing a company’s logo will also represent the sophistication and professionalism of the company. Get rid of the clutter of excessive elements in the logo, keep simple and basic colours, shapes, symbols etc to convey the message of the brand. A simple logo will always impress potential customers and would be easier to remember by the people as well.
4. Test It Across All Platforms
Before you have finalized your logo, it is important to test the logo on different mediums. This is because company logos always go a long way, and they will appear on different online and physical platforms which might affect their visibility etc. Testing the logo on different materials e.g. stationary, cardboards, t-shirts, cups etc is a good measure to save yourself from any future trouble and will also give you an idea about the logo’s credibility on real-world applications.
5. Consider Creating your Logo in Black & White First
The selection of the right color palette can be overwhelming for designers and clients at the beginning of a project, since the possibilities of choosing certain colors are innumerable. For this very reason, it can be beneficial to design in black and white at the start of the project, and then perhaps move into color.
6. Use Different Tones for the Logo
Designing the perfect logo can be pretty hard, but if you design it with simplicity, it might not be that hectic for you and the brand as well. Try to make a logo that is adjustable on all mediums because some structures and materials require altering the structure of your logo. It is recommended that dual tones may be used for logo so that they can be alternated if needed, and also that two toned logos always tend to convey the message of a brand more clearly than other logos.
Choosing colors can be very confusing while designing logos as well, which is why they should be chosen accordingly with the qualities of your company. For instance, logos that have green are associated with youth and environment, whereas red is associated with importance, power and urgency. Using subtle colours is the key, but sometimes bright colours if used correctly can make a lasting impression as well.
7. Relate the Logo with the Company’s History
You can use something unique from the company’s history and bring it in the logo design. This will become a symbol or a deep message with a backstory. For example, KFC uses image of the Colonel that cooked up the famous recipe of fried chicken. There are thousands of brands that have incorporated a little hint of history into the logos. This is a smart move because it pays a little homage to your company and will also leave an impression on the people.
8. How the Font Will Appear
You must have heard of the effect of fonts on your company’s image, and we are here to tell you it’s true. A poor font choice can lead to serious miscommunication and may even leave an immature impression of your brand on the consumers and potential customers. When designing a logo, it is important to go for standard and minimalistic fonts to develop a good perception in the minds of the customers. For instance, Comic Sans is a huge red flag in the business world; so in case you are doubtful about your font choice in the logo, ask around for a second opinion.
9. Keep it easy and flexible
It’s important to have a balanced combination of simple and quirky. If you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo. A good example is to look at FedEx's logo, it's a simple logotype with a twist. The image itself utilizes negative space to create an arrow which conveys speed, precision and direction. Additionally, it changes the color of the “Ex” in order to classify the type of shipping. Amazon, too, uses just its name, but also refers to its wide inventory with a small arrow pointing from A to Z.
10. Use Win2Win to design your logo
At Win2Win, we operate in the magical process of taking your idea and bringing it to life. The goal is to position your company to potential customers in a way that makes it looks unique, professional, and recognizable. We are ready to help you start building your brand logo identity. Contact us today to learn more about our business branding services!
We hope that you enjoyed our tips and ideas for creating the right logo for your business. Your logo is a valuable representation of your company’s image. For those who are about to embark on a brand design journey, or think it's time for their company's visual identity to undergo a face lift, don’t leave it in the hands of just anybody for success.
