Coupons Designed and Printed
When designing a coupons, there are required elements and the following optional elements:
Show Your Product
Use photography or illustration! Possibilities include: (A) show your product's packaging for easy identification in the aisle, (B) show the benefit or outcome of using your product, (C) show an emotion and/or human aspect of your product.
The Other Side
If your coupon will appear in a booklet or double-sided offer, make sure the back of the coupon contains secondary information that won't be missed by the consumer when they surrender the coupon. Don't put a second coupon on the back of the first coupon.
Doubling
Some retailers double a coupon's value. The retailer foots the bill for the additional cost, and typically limits this offer to coupons with a face value of 55¢ or less. If you want your coupon to be eligible for double couponing, avoid face values higher than 55 cents.
QR Code
Consider including a Quick Response (QR) Code that connects the reader with additional information on your web site. Readers can scan your QR Code with their smartphone to load the web page of your choosing.
At Win2Win, we make printing coupons for businesses easier than ever before with affordable prices. Got questions? Give us a call at 847-813-6587 and we would love to assist your with your marketing and promotional needs in the Chicago area.
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