10. Over-Promotion

When it comes to using social media to promote your brand, you are not allowed to go overboard. Being overly promotional is a huge turnoff. This means that your content should not solely focus on what you have to offer. Studies reveal that people get easily annoyed by brands that over-promote. It drives them to give the brand an unfollow.

To avoid over-promotion, you should follow the 80/20 rule. It suggests that 80% of the content should be non-promotional and the remaining 20% can be CTAs (Calls To Action). Make sure to post quality content. You can learn more about relevant content by taking advantage of Facebook Page Insights and going through Instagram Explore. Twitter has trending hashtags that you can also check out.

9. Not Responding To Complaints/Comments

Being unresponsive to complaints/ comments only further frustrates people. 1 in 4 people get annoyed when a brand does not respond to them. If you do not respond to fans, they will end up unfollowing you. At the same, it is not a good idea to argue with trolls. It makes your brand appear unprofessional. However, it does not mean that you should ignore legitimate concerns, questions, or complaints.

To avoid being unresponsive, you should not immediately delete negative comments. Instead, it is better to respond to each comment positively. To follow this advice, you would need to be patient with your followers. Communicate with users to find out how you can help them. As for persistent trolls, you do not need to give them the time of day.

8. Undefined Social Media Objectives

Nothing sends a negative message like undefined social media objectives. Without goals, it is impossible to evaluate the performance of the social media marketing strategy. Goal setting is vital for social media success. However, there are still many businesses that fail to establish social media goals.

Setting clear goals not only helps ensure that the strategy is successful, but they also work as defined metrics for measuring the performance of your social media marketing strategy. To avoid sending a wrong message, establish goals that are aligned with the overall business goals. Create SMART (Specific, Measurable, Attainable, Realistic, and Time-specific) goals.

7. Not Using The Correct Social Platform

If there is one thing that you should know about social media, it is the fact that not every platform is created equal. Each platform attracts a different audience. You must use the right social media platform to avoid wasting resources on the wrong platform.

Focus on the platform that generates the highest return. You should not promote everywhere and instead should only stick to the platform where your target audience is.

To avoid using the wrong social media platform, you need to conduct proper research. Learn more about your target audience and find out which platform they use. This is where surveys, polls, and reports come in handy. They provide you with valuable insights about your audience.

6. Not Posting Enough Pictures

As humans, we are drawn to images more than words. The saying “A picture is worth a thousand words” could not be truer when it comes to posting content on social media. Visual content is more likely to get noticed and shared. It is a lot easier for people to connect with pictures. Thus, to attract people to your brand, you need to upload more picture-based content. Besides, photos today are of high-quality. You can easily capture the message through a picture.

To avoid the habit of not posting enough pictures, you should add images with every other online post. It does not matter if the post is text-based or not, you still need to insert pictures to get your brand recognized.

5. Infrequent Posts

If you want to keep your target audience hooked, you have to post consistently. It will allow the brand to grow online. Now, when posting content consistently, it does not mean that you should compromise on quality. On the other hand, posting too much harms your brand image. Instead, you need to post content that is of high-quality and resonates with your target audience.

To avoid infrequent posts, you should dedicate a day every month for mapping out when to post on social media. You can create an excel spreadsheet that covers the content you want to post online.

4. Irrelevant Content

There is a reason why people follow you and that reason is content. If you post irrelevant content, people get discouraged to continue following you. One needs to upload content that is worth sharing. Nobody has the time to read or go through irrelevant or boring content. It would simply get ignored. Hence, there is a need to create content based on the platform since people have different expectations on each platform.

To avoid posting irrelevant content, do not post content that is not worthwhile. It would only add to the online chatter. There is no need to add noise. Only post content that adds value. Always conduct a re-share test to determine whether the content is worth sharing or not.

3. Boring Heading

Taking a step further from the above mistake, boring headings are an inexcusable offense. You cannot add boring headings and expect people to read what you have to say. Since the headline is the first thing that people read, it has to be interesting. It does not matter how great the content might be, if it has a boring title, people would not be bothered to check it out.

To avoid writing boring headlines, you should analyze the headlines before you post something on social media. You can use a tool like Co-Schedule to analyze the title of your post. It ranks titles based on keyword strength, emotional resonance, and character length.

2. Not Monitoring Trends

Social media is constantly evolving. If you want to stay ahead of the competition, you need to monitor the latest trends. Find out what everyone is talking about and join the conversation. If you do not monitor what is going on, people will find the business to be outdated.

To avoid this mistake, you should evaluate what people are talking about by conducting keyword searching, reading the news, monitoring trending tweets, and the like.

1. Not Measuring Your Results

After investing so much of your time and money on social media, you cannot afford to not measure your results, which may one of the biggest social media mistakes. To avoid the habit of not measuring results, you should regularly use tools like Twitter Analytics, and Facebook Insights. There are plenty of third-party tools out there that allow you to measure conversion and social traffic including Google Analytics.

Conclusion

Once you have gone over this post, you will be able to avoid the most common social media mistakes and will be able to correct them. We at Win2Win suggest to bookmark this page to ensure that you never repeat these mistakes ever again.

The post 10 Social Media Mistakes And How To Avoid Them appeared first on Win2Win.

• Boost the organic and SEO rankings.
• Increase online traffic.
• Establish brand authority.
• Boost customer engagement.
• Drive leads and sales.

However, creating content alone does not allow you to achieve the above mentioned objectives. The following steps will help the business/ individual start and establish a blog.

1. Creating a Solid Foundation

Before you start typing and sharing content, it important that you first lay a foundation. To set a solid foundation, you need to choose the right platform. Although there are plenty of options available, WordPress stands out. It is one of the most popular CMS (Content Management System). Over 35 percent of websites use WordPress. It offers limitless possibilities. If your website is already hosted on WordPress, you have taken the right decision. All you will need to do is set up the blog. It might also be a good idea to hire a freelance developer to help you out. WordPress is the best choice because it provides useful integrations, plugins, and resources to users.

2. Focus on SEO

Every successful business knows the importance of SEO (Search Engine Optimization). It is of critical importance. Search engines such as Google have algorithms in place that find and rank websites including blogs. What this means is that when someone searches for a related topic, your website would appear. As mentioned above, blogging helps boost website traffic. But, after you have learned how to start a blog, you will come to realize that simply writing a post does not boost traffic. This is why SEO needs to be leveraged. It should be the backbone of each post you want to publish. Once again, WordPress plugins prove useful when it comes to expanding your website’s functionality. They do all of the heavy lifting. The following plugins should be used when creating a blog.

• Google XML Sitemap: To ensure that Google finds your blog, you need to insert this plugin. Once you have submitted your sitemap, Google would crawl your blog to look for content for indexing.

• Yoast SEO: Another popular plugin that you need to use is Yoast SEO. It deals with technical optimization of your blog. It is completely free. There are also extra features that premium users can access. Yoast will provide you with tips on how to optimize the post when you are publishing a post.

3. Produce Viral Content

When it comes to blogging, everyone knows the value of content. The saying “Content is king” could not be more appropriate. There is a lot that needs to be considered when producing valuable content. It is just as important as SEO. Here is what you should know.

Post-Level SEO
To direct your efforts towards producing the right content, SEO keyword research is necessary. By conducting SEO keyword research, you can rest assured that your blog would appear in search engines. Before you craft a post, you need to compile a list of relevant keywords. For instance, if you plan to start a blog about home cleaning products, the following keywords would be relevant.

• How to create a cleaning spray
• DIY cleaning spray
• Organic products for cleaning
• Natural cleaning products

To incorporate the above keywords, you need to think about how you can highlight your products. Google Keyword Planner is a powerful tool that you can use to find out which terms are most searched for a topic. Create a variety of titles to incorporate each keyword related to your business. Make sure to use 20 to 30 relevant keywords in your post. Add keywords in the opening paragraph. When it comes to running a successful blog, you need to know where to place the keywords such as the following.

• The meta description
• In the H1 (Sub-header)
• Alt tags on images
• Sprinkled throughout the post
• The opening and closing paragraph of each post
• In the headline
• In the URL

Do not forget to install the Yoast SEO plugin to improve SEO for each post.

Content Calculator
Once SEO research has been completed, you will need to use a content calendar. It provides a road map for when you should publish content. It will need to be updated regularly. When you are in the mood to write a post, you can use the content calendar to find out what needs to be written.

How Often Should You Post Content?
An important question that needs answering is how often should content be posted. According to an analysis by Hub Spot, it was found that the more one publishes the more traffic is generated. However, you cannot stray from the blog objectives. Before you start posting content whenever you have the time, keep in mind that quality is more important than quantity.

Blog Post Formatting
Finally, when writing content, you need to know how to format the posts. By formatting the posts, you get to encourage others to read your content, share it, and engage with it. The following guidelines will prove useful.

• Make sure that the content is easy to read. People should have no trouble digesting the information quickly.
• Provide social sharing options.
• Avoid density by shortening the paragraphs and breaking up the content.

4. Keep Promoting

After you have posted the content, it is time that you start promoting it. Promote your posts by sharing them. Promote the content as soon as you publish it. Each new post should be shared on social media platforms such as Pinterest, Instagram, Twitter, Facebook, and the like. Do not forget to send subscribers an email at least once a month to keep them hooked. You can even schedule the shares by using Hoot Suite. It is a social scheduling tool that allows you to schedule content sharing.

5. Review Your Efforts

Once you have posted your content and have promoted it on various platforms, you need to review your effort. Dedicate some time every month to analyze what worked and what failed. This is where a Google Analytics account comes in handy. It allows you to analyze all your efforts. You can connect it to your blog to analyze daily conversions, visitors, and more.

So What Are You Waiting For?
Start your blog today by taking advantage of the information provided in this post. Win2Win truly believes that there is no better time to start blogging than the present. Establish your foundation, create content, promote it, and analyze your efforts.

The post How To Start A Blog appeared first on Win2Win.

What Is CMS?

Before discussing the best content management systems, it is crucial to first understand CMS in general. In simple words, it is a software application which manages and also creates digital content. There are 2 types of content management systems.

• WCMS (Web Content Management Software): Anyone can use the powerful tools provided by a WCMS to manage and even create digital information for their website. There is no programming knowledge that is required for using WCMS.

• ECMS (Enterprise Content Management Systems): Manage, create, and share different types of content such as product information, surveys, documents, and more using an ECMS.

Normally, WCMSs are available for free or cost a few dollars for subscription. There is no need to have any coding knowledge to use it. Moreover, the majority of WCMSs tend to be easy to customize and are user-friendly. However, keep in mind that there are more complex and expensive solutions that are available. These would require knowledge and even training to make the most out of. But, they also offer greater security and flexibility. So, let’s find out which CMS suits your needs best.

Now, let’s take a look at some best CMS for websites:

1. WordPress
WordPress is the most commonly used option when it comes to running a website. It offers a host of benefits and great functionality. The best part is that it is a free open source platform which does not require any coding knowledge. Moreover, WordPress provides its users plenty of plugins which cover just about every aspect of your website needs. Ever since this CMS was released in 2003, it has quickly become a leader. Furthermore, WordPress is based on MySQL and PHP. This allows users to access a bunch of tools to create a website that perfectly meets their requirements.Add images, videos, written content, and more using WordPress. There are also third-party themes that are available and some are even free. These themes help give your website a unique touch.

2. Drupal
Drupal provides many benefits such as a wide range of plugins, customization, flexibility, and powerful functionality. It is a popular content management system. However, in order to make the most out of Drupal, users need to have an advanced knowledge of modification and installation. It is considered to be more advanced than Joomla and Wix. MTV UK, NBC, and BBC are just some of the websites that use Drupal. It is a free CMS. It allows you to change the appearance of your website instantly. Bring your website to life using Drupal. If you have to manage a huge amount of content, then Drupal is your best option.

3. Joomla
Joomla offers its users a dashboard that is highly intuitive. It is easy to use and has plenty of third-party integrations which make setting it up simple. Customize the elements on this open-source platform to transform the look and feel of your website. It allows you to do just about everything on your website.

4. Shopify
If you are looking for an ecommerce site builder, then Shopify is just the CMS you need. It is highly intuitive, has an app store, and is easy to use. Enhance your ecommerce site using this solution to take your business to the next level. With thousands of third-party apps on its app store, you can easily improve your website.

5. Wix
Chances are that you have come across Wix as the CMS can be found advertising on YouTube. It is one of the most easy to use CMS platforms out there. The intuitive interface of Wix makes it easy for you to create and manage your website. Moreover, the simplistic plugins allow for better integration of your site.

6. Magento
Retailers such as Nespresso and Samsung rely on Magento to do all their heavy work. Even small ecommerce sites use Magento to enhance their user interface. However, this CMS platform requires coding skills. Its highly customized capabilities make it a popular option.

7. SharePoint
Workflow applications are used by SharePoint to offer website owners advanced security features. It is an extremely popular website-based collaboration system that allows its users to take advantage of their information. Automate your workflow processes using SharePoint to make every task a lot easier.

Let’s admit it, we are partial to WordPress due to its ease of use and high level of customization. Meanwhile, CMSs will allow you to design powerful websites and that’s why they require much more technical knowledge. The best advice is to work out what you want to achieve, then match the tool to your skillset. Let’s hope this list of the best CMS for websites helps you out a little.

The post Best CMS for Websites (Content Management System) appeared first on Win2Win.

Here are 10 great reasons why SEO is important for business and how to utilize search engine optimization.

1. Your Customers always try to Locate You

Studies suggest that people who are searching for businesses in local areas are most often trying to find or locate the business to learn about the brand. Because of the customer’s need to locate a business, it is important to develop mobile websites that are easy to navigate. You cannot impose a lot of information on a searcher at once. Make sure you can provide enough details and contact information to locate you easily.

2. Developing Mobile-Friendly Site is a Necessity

Google has recently ranked Mobile-friendliness of websites as one of the most vital factors of website ranking in search engines. Nowadays, mobiles are in people’s hands all the time, and searching up for a website is easy if looked up on a phone. If you do not have a mobile-friendly website, it might drive away potential customers because of the hindrance that might occur in opening a desktop website on a phone.

3. Consumers Prefer Local Businesses Before Others

Customers all around the world prefer to opt for their local businesses first, instead of national ones. This is because most of the mobile-using consumers see advertisements want to search through the ads connected to their specific zip-codes. Research has also found that the number of consumers who purchase from local businesses usually found the name from address or phone numbers totals up to 60 percent.

4. Online Reviews Develop Trust with the Consumers

You might have observed the growing trend of consumer reviews for brands and companies on their websites and on other social media platforms. For any business, it is important to get customer reviews as they are trusted upon by around 88 percent of the people. People research the internet and look for consumer reviews to make a better judgement about investing in your company or products.

5. Page Speed

We all avoid pages that take more than three seconds to load; because of the fast pace of life and advancement of other speedy sites. Google algorithm ranks websites high based on their page loading speed because more and more users use the fast loading websites. When you own a business, it is important to check the loading time of your website to avoid trouble. Some measures you can take to improve speed of your site is to avoid using too many plugins, using only compressed images, reducing redirect numbers on your site and improving server response time.

6. Original and Unique Content Matters

You might have heard of the importance of unique content before, as it is an integral part of aa website’s ranking. Just listing related words is not enough in these times. You have to incorporate keywords, develop interest of the reader in your content and give them just enough information to keep them engaged and also benefit them.

7. Social Media Matters

When it comes to marketing through websites, social media cannot be left out. This is because social media is used by 90 percent of the world’s population and can help you in improving the SEO as well. Through social media, you can share your review, share to other platforms e.g. Facebook etc

8. Try to Use Long Tail Keywords

Your choice of keywords matters a lot when it comes to SEO rankings; which is why you need to go in detail. Using long tail keywords with three to four keywords in a phrase will help you in getting better results for your website.

9. Black Hat Techniques are Not a Good Idea

Black hat techniques that are illegal can lead you to a lot of trouble and loss. This may include invisible texts, swapping pages etc which can easily be caught and will not get you good results in SEO rankings. Legal methods are always more useful and more successful.

10. SEO is an Investment

SEO is not an additional expense, but it is an investment to make your business and website more successful and better ranked in the SEO search results.

Win2Win Website Design has offered 10 abundant reasons on why SEO is important for business. We hope our tips and ideas help you and your company succeed on the web!

The post 10 Reasons Why SEO is Important for Business appeared first on Win2Win.

Here are the top 10 reasons why small businesses should have a blog on their website.

1. Increase Search Engine Traffic
Blogs can take advantage of search engine optimization and increase traffic. It is the easiest and most cost-effective way to generate traffic. The traffic that is generated through the search engine due to search engine optimization is referred to as organic traffic which is the best way to generate traffic for your website. The more blogs you post, the more chances of the traffic increasing.

Get busy writing

2. Humanizes the Brand
Businesses need to be humanized if they are to succeed. After all, a business is being run by humans. Hence, it should also behave like one. When small businesses post blogs on their websites, it helps visitors connect with the brand and engage with it.

3. Supports Social Media
Blogs are an important part of social media as they are promoted on all the social media accounts of the business. They are vital for sharing information which normally cannot be shared on social media. Furthermore, there are certain restrictions on social media which a business will not have to face if they are to have their own blogs. For example, Twitter only allows a certain amount of characters which might compromise the message which the business intends to share.

4. Showcase Your Expertise in the Industry
A blog is a great way to showcase your expertise in the field. No matter which industry you might be working in, it is important to have a blog. It shows that you are the market leader and confident in sharing critical information. This information allows improves customer loyalty, promotes healthy competition and even improves search ranking. Google ranks tutorial blogs the highest which could also be beneficial for you business.

A blog from Win2Win

5. Helps Improve the Conversion rate
When customers or visitors see blogs, it shows that you have been in the business for a while and are respected in the field since you provide insights into the industry, your business or what you stand for. All of these things help improve conversion rates. Customers want to buy from a business that is vocal and has an identity of its own which is something only blogs can accomplish.

6. Generates Inbound Traffic
Inbound links can be placed in all the latest blogs which can help generate inbound traffic to older or even newer blog posts. It is a great way to generate traffic and it shows that you as a business have concisely provided information that is of use to customers and viewers.

7. Helps Include Your Business in Long Search Query
The best way to generate more traffic, boost sales and improve search rankings is by writing blogs and when you actively post blogs that cover just about every single issue in the industry, it helps include your business in long search queries. It shows the commitment which a business has taken to dedicated it’s time for its blog.

8. Increases Leads
At the end of the day, leads are one of the reasons why one would start a blog in the first place. Therefore, when you write a blog on your website, it increases leads, which in turn leads to increased sales. Businesses should aim for more than 500 words as it increases the chances of boosting the amount of leads. More content leads to more information about customers, more queries from customers and an overall image of a business that cares about its customers.

Unlimited options to having a blog

9. Facilitates Discussion
Blogs are vital for facilitating discussions. These discussions help the business to become discovered by others. Websites that focus on discussions are ranked highly on Google Search Engine and other search engines as well. Marketing that allows for learning and dialogue is considered to be the most effective.

10. Allows the Business to Provide Its Take on Things
Sometimes, a business might disagree with the practices in the industry or support certain issues such as for gender equality and other issues. Blogs provide a great platform to the business to voice its opinions and create goodwill among customers.

It is important for a business to provide its take on things and stand out in the industry. When a business is true to its vision and what it stands for, it provides the business with a competitive edge over other businesses.
Conclusion

We live in the age of the internet and information. The internet is a place where anyone can share just about everything. Blogs and articles provide businesses with the power to make the headlines on the internet. It is never too late for a companies to create a blog. It’s the ideal place to give tips, advice and ideas.  Take a look at our blogs at Win2Win for the perfect example or explore some of your fabulous promotional items.

The post 10 Reasons to Have a Blog on Your Website appeared first on Win2Win.

In the event that you’re winding up replying “no” to these inquiries, it may be an ideal opportunity to investigate the manner in which you’ve been structuring and upgrading your site. Because for you to successfully get your message across, it is crucial that the site you’re running unmistakably speaks with your group of onlookers and tells them what you do, why you do it, and who you do it for.

Things being what they are, what do you have to know to begin enhancing your website’s architecture? To answer that, here are some tips and techniques you can make use of in order for designing your website to not only look presentable, but attract more visitors:

CONSTRUCT AN EYE-CATCHING LAYOUT
The first thing you need to do is construct a plan, because you can’t just start designing a website without giving it proper thought. You need to make sure that the blog you create is effectively meeting the needs of your visitors, and for that it is important that you plan out your visitor’s journey and make it faultless from their first visit till the second they close the website tab after buying what you were offering.

Pay attention to which pages they are planning on visiting, what content they may or may not read, and what offers are going to make them invest in you – as understanding these aspects may aid you in designing a blog which no one can resist.

WHAT YOU SHOULD REMOVE:
Just like everything else on the planet, running a website has its “dos-and-don’ts” as well. This means that there may be some components such as confusing animations, posts which are excessively long, use of stocky site pictures, on your blog which may bring down the esteem and message you’re endeavoring to pass on.

Don’t be too confident and assume that your crowd of visitors has the ability to focus more than nine seconds. To get them interested, you need to make a remarkable first impression which effortlessly gets the central matters over. For this you need to have to-the-point areas of substance and eye-catching imagery and symbolism.

Also, try to keep away from incorporating words such as next generation, robust, flexible, easy to use, etc. These are already overused by millions of other websites as it is. You need to stand out.

GIVE PEOPLE THE OPTIONS TO SHARE:
Is your site one of those which does not offer sharing options? This means that you are passing up a great deal of web-based traffic that is produced from individuals as of now perusing your blog because your website needs social media sharing buttons – symbols of various online networking platforms which enable you to share the page straightforwardly on your preferred web-based social channel.

On the off chance that you are searching for a few new devices to get you going when designing your website, take a look at Shareaholic and SumoMe.

CORRECT USE OF IMAGES:
It’s easy to get turned off by a website, simply because of simple reasons such as the pictures on the blog not being interesting or appealing enough. Since you can’t afford to take the risk of losing visitors, you need to stop using stock images, first of all, no matter how genuine or appealing they may appear. To have the best blog, you need to utilize photographs which depict the genuine individuals that work at your organization and the workplace itself. In the event that genuine photos aren’t a choice, try to use proper stock images, if it is absolutely necessary.

FIXING WEBSITE NAVIGATION/ROUTE:
In case you do not know what a route is, it is basically the guide which shows the core spots clients may want to go to, and when structuring your site, this is critical, because there is nothing more terrible than a site with a muddled or confounding route interface.

So, your next step with designing your website should be making it easier and clearer for your visitors to move around on your blog. A good navigation system consists of streamlined substance, route progressive system, and responsive structure, so the experience doesn’t massively change on portable devices.

AN EXCITING HOMEPAGE:
It’s common sense to know that if the visitors don’t find the main page of your site appealing and useful, they have no reason to go on visiting other pages. Hence, you need to produce an eye-catching and unforgettable homepage. For this, it is good to have a page that highlights all the important sections of your site, such as:

• Value proposition
• Intro Video
• Overview of Services
• Product Features
• About Us
• Testimonials
• Case Studies
• Resources

MAKING YOUR SITE MOBILE-OPTIMIZED:
Officially, 80% of people that use the World Wide Web possess a cell phone, and according to Google, 61% of clients are probably not going to come back to a versatile website they experienced difficulty getting to and 40% visit a contender’s webpage.

You should be concerned with this issues of designing your website. It’s crucial to fix your blog according to the requirements and wants of your guests. And in the event that your sites slacking on its versatile enhancement, you need to fix or develop a new version which does not give much trouble to mobile users.

GET SEO OPTIMIZATION:
Contrary to popular belief, SEO is crucial these days, for the success, reach and traffic of an online blog. To run a good website and earn your livelihood through it, it’s important that your website is seen and is reaching a wide audience.

Joining forces with an SEO agency like at Win2Win, will help your business site or blog to appear at the top of the lists when people search anything related to your site, and this will result in more people coming your way!

Hence, your website should be in a better place, once you’re done following these steps. You can also contact Win2Win for any website questions you may have.

The post Tips on Designing Your Website appeared first on Win2Win.

Win2Win’sAbout Web Page

Mistake #1 – You Don’t Have anAbout Web Page
You may think that an About Web Page is too obvious and there is enough content on your website to tell your customers about you. But, it is always a good idea to tell who you are, what you do and why. Not just for the sake of introductions but also to remind yourself where you are coming from and what really matters.

Mistake #2 – YourAbout Web Page is an Afterthought
Your About Page is something that should be there from the very beginning, not after you get everything going and in the end go “oh by the way, this is who we are”. Take this opportunity to connect with your customers and tell them your story.

Mistake #3 – YourAbout Web Page is Buried or Disguised
There is nothing more frustrating than navigating a website to find such basic information about a company. Nobody has got time to spend digging through your site to find out about you. The About Page should be very clear and easy to find, addressing basic curiosities.

Mistake #4 – YourAbout Web Page is Too Long & Impractical
Your About Page should be smart and concise. Not a prehistoric history of how you began, a detailed bio of your founders and customer reviews etc. Keep it simple and don’t overload it with information or make it too long.

Mistake #5 – YourAbout Web Page is a Video
While some people may like it, most people just lack the patience to sit through a 5-6 minute long video loaded with sounds and infographics, introducing your company and brand. Don’t make knowing about you a task for your visitors and instead provide answers to basic questions on your About page.

Mistake #6 – Too Stiff. Too Concise.
While being concise is a good thing, being too much of it is bad. Choose enough words and right ones that will resonate with your customers. Be honest and compelling about who you are but don’t be too stiff about it.

Mistake #7 – Not Showcasing Your Products or Services
Customers don’t need an extensive backstory about what you do or why you are so great. The need a basic idea of what you offer and how you will be creating value for them. Don’t assume customers know what you are offering rather let them know straight up.

Mistake #8 – Using Too Many Jargons
Don’t overload your About Web Page with industry jargons and insider lingo. You must come across as friendly and relatable, explaining about yourself in layman terms. Being professional does not have to mean throwing around big fancy words.

Mistake #9 – Being Too Clever
Thinking out-of-the-box is great, but don’t try to be so clever that you are miles away from the box altogether. It may reflect poorly on you as vanity or trying way too hard to get attention. Be creative but stick to being easy-to-understand as well.

Mistake #10 – Thinking YourAbout Web Page is About You
Your About Page should be relatable and give a sense of being there to serve. Not as an advertisement of how awesome your company is. Be humble in your words and allow your customers to resonate with your story.
Let us know what you think in the comments below.

We hope you enjoyed our article on 10 Reasons Your Company’s About Page Is Still Not Working. Did you know Win2Win can not only help you design anAbout Web Page, but we can design an affordable website for your business or company needs.

The post 10 Reasons Your Company’s About Page Is Still Not Working appeared first on Win2Win.

The general notion these days, attached to a company’s need to cut costs, is that anyone can do any job with a little help from the Internet. While that might be true to some extent, it is definitely not practical in the business world.

What if you could get an actual pro to design the website for you, at really affordable prices? Two birds with one stone. You get a professional web design done and cut the company’s costs at the same time.

If you’re still not sold on the idea, here’s a list of reasons why you should consider hiring a professional web design firm.

1. Competitive Advantage
A professional in this field is well aware of the market’s requirements. They understand the changing trends, latest technology shifts and user demand. They will create a functioning design which meets the market requirements and give you a competitive advantage over your competitors. How do you expect to compete against the other companies in your demographic, if you have an amateur web design?

2. Time Is Everything
Any businessman knows that “time is everything.” A professional understands the web designing process and will be able to do the job in less time than an amateur. Time bounded rationality is a factor lost on some people, but if you understand it, this point will be of utmost importance for you.

3. Meeting Online Standards
Google changes its search engine requirement policies frequently. It is the job of a professional web designer to stay in touch with these changes. Hence, they will know what to do and what not to do. While an amateur, designing websites with help of YouTube videos, will not understand this aspect. As a business, you do not want to land in hot waters with Google. Hiring a professional will help you avoid a terrible fate.

4. User-Friendly
Does an amateur have a working knowledge of what the user wants? A professional with an experience in the field of web design will definitely be aware of how to make a website user-friendly. If your website is not customer centric, what’s the point in having one anyway?

5. Strengthening Your Credibility
You must surf the Internet a lot yourself. Have you ever bought anything from a business that had a third-rate looking website? No! You simply hit back. A professional makes sure that your website design looks competent, in a way that it adds to the credibility of your business.

While all the above said is true, hiring the right professional web design agency for your business is equally important. A web design service, like Win2Win, which has a big portfolio of successful projects, a reputation for timely deliveries and an affordable pricing, is all you need to equip your business with. This is a fail safe way of creating a sustainable online presence. Make Win2Win your solution for a WordPress website design service. They make it a point to build pages with responsive web design, strong search engine optimization (SEO), and create online e-commerce stores. Call us today for a free website consultation: 847-813-6587.

The post Hiring a Professional Web Design Company Is the Right Decision appeared first on Win2Win.